The intersection of strategy, science, and soul
The Journey to Balance
For 25+ years, I navigated the high-stakes world of marketing strategy and creative direction—leading teams, designing digital ecosystems, and supporting CPG brands and retailers. I was a master of the "outer system": the metrics, the funnels, and the creative. But I saw a recurring pattern: brands and leaders were burning out because their strategies were extractive. They were fighting against the balanced natural flow of human energy and ecological health.
I realized that for a brand to thrive, it couldn't just have a good product; it needed to be a balanced ecosystem.
The Permaculture edge: designing for yield, not just growth
My training and design certification at Midwest Permaculture during COVID was a true turning point for the way I saw marketing. It taught me that nature doesn't grow for growth’s sake; it grows to achieve a state of homeostasis and abundance in alignment with its environment. Successful and sustainable marketing strategies could flourish if they mimicked sustainable patterns and relationships in natural ecosystems, focusing on efficiency, resilience, and working with your audience in mind, not against them.
I apply the 12 Principles of Permaculture directly to your business:
Observation over Guessing: We study the "climate" of your market before planting a strategy.
Catch & Store Energy: We build digital systems that capture the value of every relationship, ensuring your marketing efforts are "perennial"—returning value year after year with less effort.
Produce No Waste: We treat your budget and your team’s time as sacred resources, eliminating the "spray and pray" tactics that deplete your organization.
“Anthony is a unicorn. The kind of person you encounter in the workplace once or twice throughout your career. His creative and strategic mind operates in unison, allowing him to lead a team from both fronts. Anthony's drive and passion for what he does inside and outside of work is contagious while challenging. He challenges you to push boundaries, check every detail, and do it with compassion. In the car industry they say, "there's no replacement for displacement". I can confidently say there's no replacement for Anthony, powering any team you throw at him.”
The EcoPsychology Insight: Storytelling That Heals the Divide
Through my work with the EcoPsychology Initiative, I gained a deeper understanding of the "Ecological Self"—the innate, often buried, human need to reconnect to the natural world.
In a crowded market, most marketing shouts. I help you resonate. By applying EcoPsychological principles to your brand voice, we craft stories that bypass cynicism and speak to the deep psychological longings of your audience. We don't just "engage" customers; we foster a sense of belonging to your mission.
The Intuitive Diagnostic: Seeing the Hidden Blockages
Data tells us the what, but my deep intuitive grounding tells us the why.
I offer a distinct Intuitive Systems Diagnosis as part of my consulting. I can often sense the energetic friction in a mission statement or a team dynamic before it shows up on a balance sheet. This allows us to pivot quickly, removing the "clogged pipes" in your marketing funnel so that your message can flow with vitality.
The Final Alignment
Today, I bridge these worlds for you. I am a Marketing Consultant who understands the CPG shelf, the Non-Profit donor cycle, and the energetic laws of the Earth.
I don’t just help you tell a story; I help you build an ecosystem that is worthy of the story you want to tell.
REACH OUT FOR A FREE CONSULTATION
I’m happy to have a zero pressure conversation (coffee optional) about the challenges you are facing and see if there is a good fit for what I offer. Always willing to throw in some free advice whether it is something I can assist with or not. Take the first step and reach out.