We have the data to prove restoration is happening, but we often lack the narrative to make people feel it.

Enter The Comeback.

There comes a point when growing companies, brands, & non-profits realize they may need to take the leap forward and build their own internal marketing team to meet their ongoing challenges and achieve their business goals. Making sure they have the proper foundation and essential mix of internal and external capabilities is critical.

I have developed these 7 steps to build a successful marketing department.

The algorithm changed? Good.

The Philosophy: Vision isn't a fixed point; it’s a response to a changing climate. A forest doesn't fight the storm; it adapts to it.

The most interesting things happen at the "Edge."

The Philosophy: In ecology, the most productive area isn’t the middle of the field or the deep forest—it’s the "edge" where they meet.

Homogeneity is a hazard. Polycultures are algorithm-proof.

The Philosophy: A forest with 100 species is resilient. A field with 1 species (monoculture) can be wiped out by a single pest or a single drought.

Scale is a trap if your system isn't ready to handle the weight.

The Philosophy: A small, well-tended garden is infinitely more productive than a massive, neglected farm.

Silos are the "invasive species" of business.

The Philosophy: Plants work in "guilds." A fruit tree needs nitrogen-fixers at its base and pollinators in its branches to thrive.

Don't pick the curtains before you’ve studied the topography of the land.

The Philosophy: A permaculture designer looks at the "big patterns"—the slope of the land, the path of the sun—before they decide where to put the carrot patch.

Why "one-off" content is killing your budget.

The Philosophy: In a forest, there is no such thing as trash. The fallen leaf becomes the nutrient for the next sprout.

Stop paying for "artificial fertilizer" when you have a goldmine of compost.

The Philosophy: Nature relies on the sun, wind, and the breakdown of old materials. It doesn't need to "buy" energy from the outside to thrive.

Your analytics aren’t "numbers"—they’re the leaves of your brand telling you if the soil is healthy.

The Philosophy: If a plant is wilting, a gardener doesn't yell at it; they listen to it. They check the water, the sun, and the nutrients.

Marketing isn’t a hobby; it’s an investment in your ecosystem’s survival.

The Philosophy: In permaculture, we say you can’t work on an empty stomach. A system that doesn’t provide a yield for its caretaker is unsustainable.

Is your marketing "leaking" potential?

The Philosophy: Nature uses swales and ponds to catch rain when it falls so the system survives the drought.

Stop guessing. Start looking.

The Philosophy: In permaculture, we spend a full year observing a site before we ever dig a hole. We watch the sun, the wind, and the water flow.

The people charged with your omni-channel strategy are often treated like industrial farmers—expected to produce the same high yield across every "field" using the exact same tools.

Before you can achieve "Omni-channel Nirvana," you have to stop treating your digital strategy like a factory and start treating it like a forest. In a factory, if one belt breaks, the whole line stops. In a forest, everything is interconnected—if one area faces a drought, the rest of the system reroutes nutrients to compensate.