Step 1: Observe & Interact - The 12 Regenerative Marketing Principles

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Stop guessing. Start looking.

The Philosophy: In permaculture, we spend a full year observing a site before we ever dig a hole. We watch the sun, the wind, and the water flow.

The Marketing Shift: Most brands do the opposite. They launch a TikTok because everyone else is, without seeing if their audience is even there.

The Steward’s Move: Spend this week auditing your "digital climate." Where do your customers naturally congregate? Where is the "heat" (high engagement) and where is the "frost" (dead zones)? Design for the land you have, not the land you wish you had.