Step 3: Obtain a Yield - The 12 Regenerative Marketing Principles

Photo by Taryn Elliott

Marketing isn’t a hobby; it’s an investment in your brand ecosystem’s survival.

The Philosophy: In permaculture, we say you can’t work on an empty stomach. A system that doesn’t provide a yield for its caretaker is unsustainable.

The Marketing Shift: Too many "brand awareness" campaigns are just expensive ways to feel busy. If your marketing isn't producing a measurable yield—whether that’s leads, sales, or actionable data—it’s a drain on your resources.

The Steward’s Move: Every tactic must have a harvest. Before you launch, ask: "What is the specific yield of this effort, and how will it feed the next phase of our growth?"