Step 6: Produce No Waste - The 12 Regenerative Marketing Principles

Written By Anthony Munoz

Photo by Septimiu Lupea

Why "one-off" content is killing your budget.

The Philosophy: In a forest, there is no such thing as trash. The fallen leaf becomes the nutrient for the next sprout.

The Marketing Shift: Most companies treat content like a disposable product—post once and forget. That is Industrial Marketing. 

The Steward’s Move: Practice "Content Mulching." 

  • A webinar becomes 3 blog posts.

  • A blog post becomes 5 social graphics.

  • A graphic becomes a conversation starter in your newsletter. Stop creating more; start using more.

Anthony Munoz
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Step 7: Design from Patterns to Details - The 12 Regenerative Marketing Principles

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Step 5: Value Renewables - The 12 Regenerative Marketing Principles