Step 7: Design from Patterns to Details - The 12 Regenerative Marketing Principles

Written By Anthony Munoz

Photo by Robin Erino

Don't pick the curtains before you’ve studied the topography of the land.

The Philosophy: A permaculture designer looks at the "big patterns"—the slope of the land, the path of the sun—before they decide where to put the carrot patch.

The Marketing Shift: We live in a world of "Detail Obsession." We argue over font colors and TikTok transitions before we even have a Strategic Masterplan. Without the pattern, the details are just noise.

The Steward’s Move: Zoom out. Define your Brand North Star and your Customer Journey first. Once the pattern of your ecosystem is set, the tactical details will practically choose themselves.

Anthony Munoz
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