Step 8: Integrate Rather Than Segregate - The 12 Regenerative Marketing Principles

Photo by Zen Chung

Silos are the "invasive species" of business.

The Philosophy: Plants work in "guilds." A fruit tree needs nitrogen-fixers at its base and pollinators in its branches to thrive.

The Marketing Shift: When your "Social Media Team" doesn't talk to your "Sales Team," your ecosystem is fragmented. You’re trying to grow a forest with trees that refuse to touch roots.

The Steward’s Move: Integrate your guilds. Bring your data analysts into the creative room and your scientists into the marketing room. A connected team is a resilient team.