Step 10: Use & Value Diversity - The 12 Regenerative Marketing Principles

Photo by Pok Rie

Homogeneity is a hazard. Polycultures are algorithm-proof.

The Philosophy: A forest with 100 species is resilient. A field with 1 species (monoculture) can be wiped out by a single pest or a single drought.

The Marketing Shift: If your entire brand relies on one platform (like Instagram or Google Ads), you are at the mercy of their "climate." Diversity in your channels, your creative team, and your audience segments is your insurance policy against change.

The Steward’s Move: Audit your "species mix." Are you over-reliant on one source of traffic? Build a polyculture of channels—email, social, SEO, PR, and community—so that if one "withers," the system stays strong.