Step 11: Use Edges & Value the Marginal - The 12 Regenerative Marketing Principles

Photo by Roman Biernacki

The most interesting things happen at the "Edge."

The Philosophy: In ecology, the most productive area isn’t the middle of the field or the deep forest—it’s the "edge" where they meet.

The Marketing Shift: Don't just look at the center of your industry. Look at the fringe. The "marginal" platforms, the niche micro-communities, and the unconventional partnerships are where the most growth happens.

The Steward’s Move: Look for your "Brand Edges." Where does your mission intersect with a completely different industry? That’s where your next breakthrough is hiding.