Step 12: Creatively Use & Respond to Change - The 12 Regenerative Marketing Principles

Photo by Péter Kövesi

The algorithm changed? Good.

The Philosophy: Vision isn't a fixed point; it’s a response to a changing climate. A forest doesn't fight the storm; it adapts to it.

The Marketing Shift: Most marketers panic when Google or Meta changes the rules. A Regenerative Marketer sees change as compost. It’s just new material to feed the next iteration of the strategy.

The Steward’s Move: Build flexibility into your DNA. Don't fall in love with your tactics; fall in love with your mission. Tactics are seasonal; your purpose is the soil.